Do we really understand ourselves? We are fascinated by polls and survey data about our responses to stimuli from the outside world, data can provide interesting insight into what compels or repels us. As the Internet becomes more ingrained in our lives, from reading the news, to communicating through email and social networks, to transacting online, the byproduct of our aggregate movements provides an even deeper insight into who we are.

Click, provides a behind the scenes view into the daily analysis we conduct on the Hitwise research team. With a sample of over ten million Internet users U.S. and twenty-five million worldwide, insights can be gleaned on the sites we collectively visit, what we search for and what that tells us about ourselves.

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